January 6, 2025
#003
Scaling an Amazon-Based Ecommerce Brand with Meta Ads and Google Ads
Amazon-based brand increased sales by 25% using Meta Ads and Google Ads.
UGC campaigns and funnel marketing improved engagement and conversions.
Achieved 3x return on ad spend (ROAS) with a strategic multi-platform ad approach.
The Challenge:
Client: A successful Amazon seller.
Goal: Expand reach and increase sales beyond Amazon’s internal ad system.
Hurdle: Lack of experience in advertising on platforms like Meta (Facebook & Instagram) and Google Ads.
The Strategy:
Meta Ads Strategy:
User-Generated Content (UGC) campaigns to encourage customer engagement.
Viral marketing techniques to boost brand awareness.
Funnel marketing approach guiding customers from awareness to conversion.
Google Ads Strategy:
Targeted search campaigns with high-intent keywords.
Google Shopping Ads to showcase products visually and attract more buyers.
The Results:
25% increase in Amazon sales within three months.
50% increase in Amazon listing traffic from external ad campaigns.
3x return on ad spend (ROAS), generating ₹3 in revenue for every ₹1 spent.
Future Projections:
5x ROAS expected within the next three months.
Continued sales and revenue growth through optimization and scaling.
Conclusion:
Proven success in external advertising for Amazon brands.
Strategic use of Meta and Google Ads led to significant revenue growth.
Amazon sellers can drive external traffic to boost conversions and scale effectively.
