January 6, 2025

#003

Scaling an Amazon-Based Ecommerce Brand with Meta Ads and Google Ads

Amazon-based brand increased sales by 25% using Meta Ads and Google Ads.

  • UGC campaigns and funnel marketing improved engagement and conversions.

  • Achieved 3x return on ad spend (ROAS) with a strategic multi-platform ad approach.

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The Challenge:

  • Client: A successful Amazon seller.

  • Goal: Expand reach and increase sales beyond Amazon’s internal ad system.

  • Hurdle: Lack of experience in advertising on platforms like Meta (Facebook & Instagram) and Google Ads.

The Strategy:

  • Meta Ads Strategy:

    • User-Generated Content (UGC) campaigns to encourage customer engagement.

    • Viral marketing techniques to boost brand awareness.

    • Funnel marketing approach guiding customers from awareness to conversion.

  • Google Ads Strategy:

    • Targeted search campaigns with high-intent keywords.

    • Google Shopping Ads to showcase products visually and attract more buyers.

The Results:

  • 25% increase in Amazon sales within three months.

  • 50% increase in Amazon listing traffic from external ad campaigns.

  • 3x return on ad spend (ROAS), generating ₹3 in revenue for every ₹1 spent.

Future Projections:

  • 5x ROAS expected within the next three months.

  • Continued sales and revenue growth through optimization and scaling.

Conclusion:

  • Proven success in external advertising for Amazon brands.

  • Strategic use of Meta and Google Ads led to significant revenue growth.

  • Amazon sellers can drive external traffic to boost conversions and scale effectively.

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